SOLVING INGREDIENT OVERLOAD
With Our Proprietary 24 Hour Time Release Technology
The downside of immediate release supplements, whether tablets, capsules or gelcaps, is that they often flood the body with too much of an ingredient at one time – far too much to be used over several hours before excess is ultimately excreted. We term this release of an excessive amount of vitamins, minerals or nutraceuticals at one time – “ingredient overload.” A classic example of ingredient overload – one which many of us have experienced – would be your typical multi vitamin supplement. Have you ever noticed that several hours after you take a multi vitamin tablet that your urine is bright yellow and has a heavy vitamin/mineral smell? This is due to the fact that the body could not use such a large dose of vitamins and minerals over a relatively short period of time before excess was excreted.
INCREASED EFFICIENCY BY
Readily-Absorbed Water Soluble Ingredients
Almost all vitamins and minerals (and nutraceuticals) in supplements are in pure form and most are water soluble, therefore they are easily and quickly absorbed into the bloodstream once the tablet dissolves in the stomach and the ingredients enter the small intestine. In about 5 to 8 hours after ingestion the human body will excrete most of the unused ingredients, which explains why your urine is bright yellow and smells much like the multi-vitamin tablet that you took just hours earlier.
Simply put, a large portion of the dose was not able to be used by the body in such a short time frame – most of the ingredients are wasted. CHRONO’s unique delivery technology solves ingredient overload.
A slow, consistent release of the dose over 24 hours allows the body to more effectively use and benefit from the ingredients within the tablet- especially readily absorbed water soluble ingredients – as opposed to supplements that release a large amount of ingredients all at once. Therefore, efficacy is also increased. In our opinion, multi vitamin supplements containing the Recommended Daily/Dietary Allowance (RDA) of ingredients should be released slowly over a longer period of time, like our CHRONO 24 hour multi vitamins, instead of all at once like virtually all other multi vitamin tablets offered today by other manufacturers. By releasing ingredients slowly over 24 hours our bodies not only utilize more of the ingredients within the tablet, which significantly increases efficacy, but we greatly minimize ingredient waste.